As we prepare to take the plunge into yet another Pride Month, the time has come for us to draw a line in the sand and choose where to stand.

With every passing day, it seems fresh news surfaces of some company that has capitulated to the LGBTQ movement.

It was easy enough for conservatives to boycott Target over its transgender bathroom policy back in 2016. But what happens when every major company is on board with the left’s radical gender agenda? What happens when “non-woke” alternatives disappear?

Are we still willing to take a stand for our values even in 2023?

Are you?

Nowadays, it’s hard to find a business that doesn’t oppose our values. I remember my shock when one of my favorite clothing brands sent me an LGBTQ ad several years ago for Pride Month. By now, I’m almost more shocked to find a brand that doesn’t have a Pride collection or rainbow flag draped in its front window. I remember our incredulous disgust when Disney  included an “exclusively gay moment” in 2017’s “Beauty and the Beast.” Now, we feel lucky when a movie isn’t saturated with gay moments.

We’re running out of options.

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Just this year, Bud Light, Gap Inc., Kate Spade, Anthropologie, the Los Angeles Dodgers, and even the Trump family have all ceded ground to the LGBTQ crowd. Target has doubled down on its radical stance, prompting a new, financially devastating boycott. Disney now employs men with mustaches to wear dresses at its Bibbidi Bobbidi Boutique. Even the hit Christian show, “The Chosen,” found itself in hot water after a pride flag appeared in a promo for the show. This last example, in particular, highlights the terrifying extent to which the LGBTQ agenda has infiltrated our culture.

Suddenly, it’s not so easy to boycott every single company with which we disagree.

We must come to grips with the sad reality of corporate America. What once was “radical” is now normal. What once was normal is now mocked. Corporate America today embodies and advances this hatred of traditional values, and we can no longer assume that we are the majority in this country.

That requires us to make hard decisions. It demands of us a willingness to stand alone.

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It’s one thing to blazon our support for boycotting Target when no one else is quite as radical as that particular company. But what about when everyone is? What about when all of Hollywood and the media and all corporations have formed a woke syndicate dead set on destroying all decency?

Are we still willing to stand then?

At this point, not everyone can boycott every company, nor is that required to win the culture war. Everyone, however, must decide for themselves which companies they will continue to do business with, simply avoid when possible, or boycott outright. If we are to be successful in staving off the LGBTQ agenda, we must make these decisions based on our convictions, and refuse to budge no matter how inconvenient or costly they become. 

As Jesus famously taught in the Gospel of Luke, it’s time to count the cost. It’s time to decide whether or not we truly are willing to suffer the consequences of standing up. It’s time for you to decide.

When everyone bows to the pride flag, will you stand?

Jakob Fay is a staff writer for the Convention of States Project, a project of Citizens for Self-Governance.

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