I’m no internet guru, but even I know this. If I were planning a website as big as www.healthcare.gov, I would buy all domains close my web address.

A good name is very important for a website, because it’s where people find you, your business, or your organization.  For example, I wanted our Citizens for Self-Governance website address to be www.csg.com. It is short and easy to remember. What a great name for a website for Citizens for Self-Governance.  Unfortunately it is owned and in use by someone else. In this case, a large bank.

I settled for www.SelfGovern.com.  It is short and descriptive and has become our ‘brand’.  The only problem was, that domain was also taken.  BUT this URL was not being used so we purchased it through GoDaddy.com.  Additionally, when I purchase a domain, I always buy the other extensions (like .org, .net and .info, etc.). It costs a few extra bucks, but it keeps the cybersquatters from copying us, defaming us, or taking our visitors.  This is Web Site Creation 101.

Apparently, this is news to folks at the White House.  Even after three years of development and over $600 MILLION spent on www.healthcare.gov, they are just now coming to terms with the fact that they settled on a domain name, which had a “dot com” version already taken by a private company.  Also, the government didn’t secure even the most obvious URL: Obamacare.com to protect their ‘brand’. According to the Washington Examiner, over 700 cybersquatters are trying to capitalize on all things Obamacare.

If such an amateurish mistake is made on the web address and branding, can you imagine what the rest of the site must be like?  The rest of the rollout has been an epic failure as well.

Tech experts frequently say it’s easier to rebuild a problematic website rather than try to fix it.

Could we be witnessing the first Billion dollar website?

The government should not be forcing Americans into an already-broken system.

About The Author

Mark was a co-founder of the Tea Party Patriots, and served as the national coordinator. He left the organization to work more broadly on expanding the self-governance movement beyond the partisan divide. Mark appears regularly on television in outlets as diverse as MSNBC, ABC, NBC, Fox News, CNN, Bloomberg, Fox Business and the BBC. He’s highly sought after for the tea party perspective from print and electronic media outlets, from the Wall Street Journal, New York Times, L.A. Times, Washington Examiner, Politico and the The Hill. Mark blogs at MarkMeckler.com, and his opinion editorials regularly run in many of the leading political newspapers both on and offline. Mark has a BA in English from San Diego State University and graduated with honors from University of the Pacific, McGeorge School of Law in 1988. He practiced real estate and business law for almost a decade. For the last eleven years of his legal career he specialized in Internet advertising law. When not fighting for the future of our nation, Mark is an avid horseman, and lives in rural northern California with his wife Patty and two children.

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