Americans are masterful consumers, Netflix signals in its latest move to propel more viewers to the streaming service around the globe.

The entertainment service is cutting its prices in more than 100 countries in an attempt to boost subscribers, but it’s not decreasing prices for North American customers. Netflix subscribers dropped from 221.84 million to 220.7 million in the first half of 2022, the first dip in over a decade. High prices and the woke content are probable reasons for the plunge, but Netflix isn’t concerned about its North American base.

Undisclosed countries in Africa, Asia, Europe, Latin America, and the Middle East will benefit from price cuts. In Venezuela, the price for monthly plans is dropping in half. Venezuelans will now pay  $3.99/month for Netflix’s single-stream Basic plan, which is down 50% from $7.99 previously. The two-stream Standard plan will now cost $5.99/month, down from $10.99 before. 

The price changes vary by country, but the move indicates an unspoken reality about North American consumers: We are dedicated media consumers. 

Even with the politicized shows Netflix shoves in our faces, we aren’t a huge concern to their revenue. Otherwise, we’d benefit from price decreases too. This suggests other cultures around the world don’t accept Netflix with open arms as the West does, so Netflix is forced to drop the price in order to open the market to potential customers. 

“Netflix, which operates in over 190 countries, has been looking to grow its share in newer international regions as the U.S. and Canada markets saturate,” Reuters reports. 

Americans already “saturate” the market adequately, but “there’s a bunch of people around the world in countries where we’re not deeply penetrated, and we have more opportunities to go attract them,” said Netflix’s new Co-CEO Greg Peters. 


Are Americans completely dazed by mind-numbing media entertainment? Our lives are constantly bombarded by digital media on our smartphones, tablets, computers, and televisions. 

Not only is the company keeping U.S. prices the same, but prices also increased last year. We are such reliable consumers of unimportant, immoral material that the company boldly takes in more from Americans while attempting to persuade other nations to accept the service by lowering prices.

What’s wrong with this picture? Ultimately, Americans watch some of the most TV in the world. It is estimated that Americans spend 270 minutes per day watching TV. While the United Kingdom and Australia have denser subscription rates, the U.S. remains the company’s largest market.

America is supposed to be the freest nation in the world, but we are enslaving ourselves to technology designed to be addictive.

Our constitutional right to life, liberty, and the pursuit of happiness is a far different concept than a free state of mind.

About The Author

Brianna is a national staff writer at Convention of States Action.