All is not well at the House of Mouse.

Disney’s formerly impenetrable entertainment brand is officially in shambles. Worth over $150 billion, the company is in no real danger of disappearing anytime soon, but the family entertainment and theme park conglomerate’s appeal is broken; the magic is unquestionably lost.

The Disney-owned Pixar’s latest film, “Elemental,” premiered last week to disappointing box office returns. The studio’s first non-franchise release since the coronavirus pandemic, the film proved a critical bet for the company.

And it failed. Miserably.

Scraping in a measly $29.5 million during its domestic opening, “Elemental” easily claimed the hapless title of worst opening weekend in Pixar history. It even beat out the ill-fated “Onward,” which premiered at the onset of the pandemic and still managed to pull in $39 million in its opening weekend. To make matters worse, “Elemental” must make at least $400 million for the studio to consider it financially successful.

Notably, the film features two minor LGBTQ characters, one of whom uses they/them pronouns.

The media is, of course, adamant that this polarizing detail has nothing to do with the film’s poor performance. (Remember, that is exactly what they said about “Lightyear” and “Strange World,” too.) And maybe they’re right. Either way, ever since Disney dipped its toe—nay, dove headfirst—into “woke” politics, the company has struggled to stay afloat.

SEE ALSO: Backlash Against Disney Wasn’t Overhyped, Unfortunately. Its “LGBTQ Agenda” is Very Real

Over the past year or so, Disney has not produced a single successful animated release. In that time, there have been four major family films: “Lightyear,” “Minions: Rise of Gru,” “Strange World,” and “The Super Mario Bros. Movie.” Two failed and two were massive box office successes. Interestingly, the two box office bombs (“Lightyear” and “Strange World”) were both Disney-owned and woke. “Minions” and “Mario,” on the other hand, steered clear of “wokeness,” particularly radical gender insanity.

But that’s purely coincidental, right? Parents just happened to avoid taking their kids to watch movies with same-sex kisses, gay romance, and they/them pronouns. And they just happened to turn out en masse for genuinely family-friendly entries such as “Minions” and “Mario.”


With every passing day, the conservative truism, “go woke, go broke,” becomes more and more viable. Sure, Disney is far from bankrupt, but we’ve taught them a valuable lesson, nonetheless: LGBTQ indoctrination is not as lucrative as they thought.

If not for our boycotts and backlash, imagine how much farther down the woke road Disney might be. Concerned parents of America have presented them with an undeniable ultimatum: either cut the woke agenda or cut profits.

In other words, should Disney proceed down this anti-family path, it knows full well what it’s getting itself into.

To the great shame of the late Mr. Disney himself, Walt’s once illustrious, family-loved namesake has been horrifically tarnished. Now, only parents can decide what it will take for the company to make things right again. And one thing is certain: if Disney hopes to redeem itself, the woke agenda has to go.

Jakob Fay is a staff writer for the Convention of States Project, a project of Citizens for Self-Governance.

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