Country Time Lemonade has a fantastic advertising campaign for ….Legal-Ade, a new legal initiative which will coming to the rescue of kids who have been getting in trouble for their lemonade stands for not having the proper permits. US News and World Report reports that lemonade stands getting shut down have been in headlines for the past few years:

Stories of local authorities shutting down or fining childrens’ lemonade stands for improper permitting and operating without business licenses have grabbed headlines across the nation in recent years. Such was the case over Memorial Day weekend when Denver authorities forced a group of kids to close shop after vendors at a nearby arts festival reportedly called the police to complain. Without a temporary vending permit in line with the city ordinance, the three brothers, ages 2 to 6, had no choice but to close.

If you are a kid and you get busted, you can get help from the Country Time Legal-Ade department.  They will reimburse the fine or permit up to $300. The company said they will cover up to $60,000 total…  with the culture being so litigious these days, that might last through the summer.

According to US News and World Report, “The Legal-Ade team will review submissions, which will include uploaded images of the child’s permit or fine along with a description of what the stand means to the child in his or her own words. Parents, the brand said, can apply for reimbursement.”

I love this!  I am so sick and tired of the government taking all the fun out of childhood.  Lemonade stands teach children a great deal about capitalism, how to turn a profit, and how to appeal to customers. Sadly, they’ve taught them lessons about just how overbearing the government really is.

Kudos to Country Time for making this situation fun.

Watch their fantastic ad below.

Hat Tip: US News and World Report 

Image Credit: Vivid Image on Flickr

About The Author

Mark Meckler

Mark was a co-founder of the Tea Party Patriots, and served as the national coordinator. He left the organization to work more broadly on expanding the self-governance movement beyond the partisan divide. Mark appears regularly on television in outlets as diverse as MSNBC, ABC, NBC, Fox News, CNN, Bloomberg, Fox Business and the BBC. He’s highly sought after for the tea party perspective from print and electronic media outlets, from the Wall Street Journal, New York Times, L.A. Times, Washington Examiner, Politico and the The Hill. Mark blogs at MarkMeckler.com, and his opinion editorials regularly run in many of the leading political newspapers both on and offline. Mark has a BA in English from San Diego State University and graduated with honors from University of the Pacific, McGeorge School of Law in 1988. He practiced real estate and business law for almost a decade. For the last eleven years of his legal career he specialized in Internet advertising law. When not fighting for the future of our nation, Mark is an avid horseman, and lives in rural northern California with his wife Patty and two children.